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The term satisficing, a portmanteau of satisfy and suffice, [2] was introduced by Herbert A. Simon in , [3][4] although the concept was first posited in his book Administrative Behavior.
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Herbert Simon (born October 23, ) is an American real estate developer.

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Herbert Alexander "Herb" Simon (June 15, – February 9, ) was an American economist, political scientist and cognitive psychologist.

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Professor Herbert “Herb” A. Simon pioneered the foundations of artificial intelligence, redefined the psychology of human cognition, and transformed every field he explored.